MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + srt | Duration: 9 lectures (1h 41m) | Size: 1.38 GB
Understand how to serve current customers better and assess the potential of new markets
What you'll learn
Establish Product-Market Fit
Develop Customer Relationships
Learn how to apply Customer Avatar Template
Learn how to apply Customer Problem Statement
Learn how to apply Jobs-to-be-done (JTBD) Canvas
Learn how to apply Cause and Effect Diagram
Assessing the Potential of New Markets
Identifying Marketing Opportunities
Evaluate New Markets
Perform Targeted Market Research
Learn how to apply Product / market Growth Matrix
Learn how to apply PESTLE Analysis
Learn how to apply SWOT Analysis
Learn how to Evaluate commercial sources of market intelligence
No prior experience of business is required to enrol in this course.
This course can be studied anywhere with an internet connection.
Access your training course from a smartphone, tablet or computer.
To succeed in business you need to understand your customers and markets. This course on Customer Segment examines how well defined the market is, focusing on the established customer base managed by your organisation and how you respond to customer needs.
At the end of the day, your innovations (or the effects of your innovations) are meant to reach the market - or your customers.
The Customer-Market facing side of your business comprises your company's linkages to customers and relationships with the customer base. This base includes current and prospective customers. Here's what you need to focus on
· Strength of the relationship with the customer base
· Customer needs which are based on jobs-to-be-done
· How customers relate to the product
· How customers access the product and related services and the way in which they obtain information about its characteristics
You will walk away knowing how to execute
1. Customer Avatar Template
2. Customer Problem Statement
3. Jobs-to-be-done (JTBD) Canvas
4. Cause and Effect Diagram
5. Product / market Growth Matrix
6. PESTLE Analysis
7. SWOT Analysis
8. Evaluation of commercial sources of market intelligence
Unlike universities that focus on imparting theoretical knowledge, this program is focused on giving you real-world SKILLS that will help you build a rewarding, profitable career in business.
The high-performing companies we've worked with are on the lookout for talented graduates who possess a combination of scientific, technical and managerial capabilities and can work across multiple roles and functions, from product to marketing and beyond.
We help you look at innovation from a business perspective and teach you how to monetise your ideas, improve business performance across departments and make decisions like a CEO.
Who this course is for
Do you have a business idea and want to develop a deep understanding of your customers? This course is aimed at a customer-first approach to innovation. Whether you are an entrepreneur stating out on your own or an intrapreneur (innovating inside an established business) this course will fast-track your pathway to improved business performance.
The course is taught by Dr Lucas Merlo, who holds a PhD in Business Innovation from a leading Australian university. He is currently a successful 'Business Performance Implementation Partner' helping owners, managers and senior leadership teams to achieve their personal and business goals.